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Four Generations
Sol Berger founded and opened Berger Specialty Co. in the early 1940´s, working alone until he gained help from his wife Fannie and her sister Beatrice Kroun. 25 years later, Sol´s daughter Pearl and her husband Ken Rubin, took control of the business with help from Pearl´s sisters Carrie and Lee. In 1983 Ken and Pearl's son Barry Rubin took ownership with his wife Vickie. Very soon the store will be passed to the 4th generation of owners, their sons Torey and Cody Rubin.
How it Started
Berger Specialty Co. Inc. was established in 1941 by Sol Berger who formerly worked for the Nelson Bead Co. in New York. Berger Specialty is the oldest source for beads and trimmings in the Los Angeles area. We are now a 4th generation enterprise serving wholesale and retail customers in the downtown Los Angeles area, and through www.bergerbeads.net, we serve customers all over the world.
Our products can be seen in countless movies and television shows, like the beads and gold in the Pirates of the Caribbean trilogy, celebrity outfits from Elvis to Beyonce, and we supply many fashion designers and high-end retail stores.
Today we are growing faster than ever. We have employees that have been with us 30 years or more, many of whom are fluent in Spanish, Korean, and Japanese, and we have a 6,000 sq. ft. store open weekdays and Saturdays. 2011 marked the 70th anniversary for Berger Specialty Co.
Previous Locations
Berger Specialty Co. was established in 1932, but it was not called Berger Specialty Co. until 1941. It was first headquartered out of the garage and laundry room of the Berger family residence on Sycamore Street in Los Angeles. The first office location was set up in the garage of the family residence on Palm Grove Ave, also in Los Angeles. In 1939 the first office opened at 754 S. Los Angeles St. Then in 1942, the first official store opened at 211 E. 8th St., and finally in 1972, needing more space, the business was moved to its current location at 413 E. 8th St.
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